No one believes you can make money online.
You’ve been telling everyone how you’re going to do it, but over the weeks, months or even years, they’ve grown skeptical. Why? Because, even though you know the mechanics of online marketing and can probably match wits with the average successful marketer, you’ve yet to produce anything to prove your ideas are legitimate.
But, why haven’t you?
I believe I know the reason and that’s what we’re going to correct here today.
See, you have a great interest in making it as an online marketer, but what you don’t have is a commitment. What I want to do is get you to jump off the “interest” track and on to the “commitment” track.
Knowing how to do online marketing isn’t enough.
Trying to do your best isn’t enough.
And, even taking action isn’t enough.
You hear that last one all the time: “Take action, take action, take action…”
I’m sick of it! There’s more to it than that. If you polled the people spouting that two-word phrase all the time you’d probably find out 95% of them are just as broke as you are.
In fact, it’s a really great illustration for what I’m about to explain because the people giving that advice and never making money are precisely the people who don’t understand the difference between “interest” and “commitment.”
These people have a great interest in online marketing and, in a lot of cases, they’re very knowledgeable; they know that “taking action” is a key element to success. However, 99.9% of the time, they don’t understand commitment.
Here is the difference put perfectly by Kenneth Blanchard (author of The One-Minute Manager):
There’s a difference between interest and commitment. When you’re interested in doing something, you do it only when it’s convenient. When you’re committed to something, you accept no excuses; only results.
And, for all the “take action” gurus out there, I’d just like to say, it’s one thing to know something and quite another to make a commitment to it.
There are actually three levels here:
Level one — You let everyone know that taking action is important to success.
Level two — You say to yourself, “I’m going to take action,” and really mean it.
Level three — You don’t even think about the concept of “taking action”; instead, you make a commitment by actually performing the action and then looking at the results.
The act of writing an eBook may be “taking action,” but it’s not commitment, it’s interest. In order to bridge the gap to commitment, you have to finish the eBook and start making sales because that’s what a legitimate online marketer does.
Go legit. Make a commitment.